About Us

William Shelton - I have spent 10 years as a dealer principal and/or GM of a several euro motorcycle dealers in the North East. I always had my staff looking for new and exciting products that provided great margins and would turn fast in my dealership. That is the formula we used as criteria for the line of clothing and merchandise that we have produced. Art of the Bike.com offers services that far exceed just supplying you with great merchandise.

James Willis - I have worked as a designer for over 20yrs and owned and sold several design studios in NYC. Working with Bill on motorcycle-centric merchandise is a perfect outlet for my Motorcycle Art as well as my marketing and design experience. (and, oh yea, it's fun!)